Michael Müller-Bungart

Revenue Management with Flexible Products (eBook, PDF)

Models and Methods for the Broadcasting Industry

• Format: PDF

Produktbeschreibung

This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Springer Berlin Heidelberg
• Seitenzahl: 299
• Erscheinungstermin: 18. September 2007
• Englisch
• ISBN-13: 9783540723165
• Artikelnr.: 37370184

Autorenporträt

Michael Müller-Bungart, CTcon GmbH, Düsseldorf, Germany

Inhaltsangabe

Defining Revenue Management.- Capacity Control and Overbooking.- Recent Advances in Revenue Management.- Evaluating Revenue Management Techniques: Instance Generation.- Simulation of Stochastic Demand Data Streams.- Revenue Management in Broadcasting Companies.- Conclusion.

Rezensionen

From the reviews:

"The book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. The general style of presentation is consistent with the applied orientation of the field of RM. ... Researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular, will find this book interesting and stimulating." (P. R. Parthasarathy, Zentralblatt MATH, Vol. 1130 (8), 2008)