A book that deals with the value of rhetoric and its importance, and its role in moving the masses, formulated by the Lebanese poet and preacher, Nicola Fayyad. Fayyad Kenuna discussed the Khatib, how to create rhetoric, and the condition of Al -Khatib while standing to the pulpit. Then he searched the common characteristics between him and both the actor, the poet, and the qualifications that may call a common queen between him and these two categories, and it may require the ability to have the ability to rhetoric sometimes. Taking other axes, represented by: the preacher and the public, the creation of the discourse, the improvisation, the types of rhetoric, anatomical view of the sound, breathing in the preacher, respiratory sport, sound sport, sound health before and after the speech, examples of Arab and the Franks. He mentioned a study of the methods of senior and rhetorical preachers, such as "Mussolini" and "Nero", and presented a study in their voices and the way they pronounce them, and notes on their body language. Mussolini and "Nero" possessed innate capabilities in rhetoric, polished by the environment and special experiences. The book can be considered an educational guide in addressing the masses.
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