Maribel Lopez

Right-Time Experiences (eBook, ePUB)

Driving Revenue with Mobile and Big Data

• Format: ePub

Produktbeschreibung

Grasp how mobile, big data, and analytics are combining tochange business processes Right Experience, Right Results: Improving Profits, Margin,and Engagement with Mobile and Big Data illustrates howbusinesses can use mobility, big data, and analytics to enhance orchange business processes, improve margins through better insight,transform customer experiences, empower employees with real-time,actionable insight, and more. The book depicts how companies cancreate competitive differentiation using mobile, cloud computingbig data, and analytics to improve commerce, customer service, andcommunications with employees and consumers. In the past, the technologies used to deliver personalized andcontextual services were either unavailable, unaffordable, orreserved solely for the consumer market. Today, however, the nextwave of computing--mobile, cloud computing. big data, andanalytics--has provided the foundation for businesses tocreate adaptive, personalized applications and services. Deliveredpoint-of-need, these smarter services allow enterprise products andservices to meet the burgeoning demand for always-connected,accurate, and real-time information. Right Experience, RightResults: Improving Profits, Margin, and Engagement with Mobile andBig Data is your guide to the new way of doing things. The bookincludes: * Real world examples that illustrate how companies acrossvarious industries are creating better business processes byintegrating new technologies * A three step action plan for getting started and overcomingobstacles * An electronic checklist with numerous actions that help get youup and running with incorporating mobile, big data, andanalytics * A guide to drawing insight from mobile, social, and othersources to create richer experiences If you're a CEO, chief marketing officer, marketing director, orbusiness manager, Right Experience, Right Results gives youeverything you need to harness technology to breathe new life intoyour business.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 320
• Erscheinungstermin: 19. September 2014
• Englisch
• ISBN-13: 9781118942895
• Artikelnr.: 41530105

Autorenporträt

MARIBEL LOPEZ founded Lopez Research, LLC in 2008 toresearch how technology trends such as mobile, big data, socialmedia, and cloud computing will transform business. Her clientsinclude firms of all sizes, from start-ups through Fortune 500companies. Maribel is frequently quoted in publications such as theWall Street Journal and BusinessWeek, and she hasappeared as a guest on CNN, CNBC, and NPR.