The scope of the book is theoretical and practical and as such it will have a broad market both within academia and industry. Specifically this book should be of primary interest to researchers, graduate students and practitioners in the area of developing business intelligence techniques and their application in various real world applications.
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"This book, written by Australian researchers, provides advanced insights with sophisticated analytical techniques. Anyone involved in web commerce should know these concepts. ... The book is very logically and smoothly constructed. Each chapter contains a reference list. ... Overall, this is a valuable text for readers interested in understanding transactional risk in web commerce." (Brad Reid, Computing Reviews, September, 2013)