Roland Bart is an unique, unique figure in the world of literature, as he revived the literary thought brilliantly and unparalleled. Throughout his life, he dived into the depths of how people interpret their world, mixing reality with imagination in amazing ways. Bart has a high position among scholars and readers alike, for some of the structural genius that reshaped our understanding of "literature", and for others is the great semiotiqi who called for the importance of symbols and signs in the interpretation of texts. But what makes Bart really a cultural icon is his firm faith with creative reading power, giving the reader an unparalleled authority in interpretation. In this context, Jonathan Kuller, as a witness to the genius of Bart, shows his career full of insightful theoretical works and bold projects that have not only changed our way of looking at literature, but to a wide range of cultural phenomena, from fashion, self -advertising and history. This book is a call to explore the rich and multi -faceted Bart, which extends from literary criticism to much further.
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