Sarah Westwood

ROLEX Genius and Brilliant Marketing (Wealth and Success, #5) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

ROLEX Genius and Brilliant Marketing

What makes Rolex the most powerful luxury watch brand in the world? How did it evolve from a small watchmaking company into a global symbol of prestige, innovation, and success? This book is a deep dive into the marketing genius that has positioned Rolex as the ultimate status symbol, transcending time and trends.

From its revolutionary craftsmanship to its masterful storytelling, Rolex has built an empire not just by making watches, but by selling an idea of excellence and exclusivity. This book explores the key marketing strategies that have cemented its legendary status:

🔹 The Power of Scarcity How Rolex controls supply to create insatiable demand. 🔹 Brand Mystique & Storytelling The secrets behind Rolex's carefully curated image and historical narratives. 🔹 Iconic Endorsements How partnerships with world leaders, explorers, and celebrities keep Rolex at the forefront of luxury. 🔹 Innovation & Timeless Design The groundbreaking advancements that set Rolex apart from competitors. 🔹 A Legacy of Success How Rolex watches became more than timepiecesthey became investments, heirlooms, and status symbols.

Through detailed analysis and captivating storytelling, this book provides an insider's look at how Rolex transformed itself into the ultimate luxury brand. Whether you are a watch enthusiast, marketing expert, entrepreneur, or admirer of luxury brands, you will gain valuable insights into the psychology, branding, and business strategies behind Rolex's enduring dominance.

Step inside the world of Rolexwhere marketing meets mastery, and time is measured in prestige.

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Produktdetails

• Verlag: Sarah Westwood
• Erscheinungstermin: 25. Februar 2025
• Englisch
• ISBN-13: 9798227220134
• Artikelnr.: 73471743

Autorenporträt

Sarah Weswood is a fashion expert and author, with a career dedicated to exploring the rich cultural heritage and innovative designs of the world's most iconic luxury brands. Through their writing, Sarah Weswood seeks to uncover the stories behind these brands and foster a deeper appreciation for the artistry and craftsmanship that goes into creating each piece.