Dennis W. Johnson

Routledge Handbook of Political Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 656
• Erscheinungstermin: 17. März 2010
• Englisch
• ISBN-13: 9781135897499
• Artikelnr.: 42977301

Autorenporträt

Dennis W. Johnson is Professor of Political Management and former Associate Dean of the Graduate School of Political Management, George Washington University.

Inhaltsangabe

Part 1: The Field of Political Management 1. Political Consulting: From its
Inception to Today 2. Modern Political Campaigns in the United States 3.
Political Consulting Worldwide 4. Political Management and Political
Science 5. Political Management and Political Communications 6. Political
Management and Marketing Part 2: American Campaigns and Elections 7. The
Permanent Campaign 8. Political Management and the Technological Revolution
9. Message Testing in the Twenty-first Century 10. The New Media in
Political Campaigns: What the Future Holds 11. The Rise and Influence of
"Monster" PACs 12. The Promise and Futility of American Campaign Financing
13. Campaigning Online 14. Selling the Presidency 2004: A Marketing
Perspective 15. What Drives the Cost of Political Advertising? 16. Running
for Office: The Candidate's Job Gets Tougher, More Complex 17. The War of
Ideas, Wedge Isues, Youth Recruitment, and Money 18. The Religious Right in
American Politics Part 3: Campaigns Worldwide 19. Television Campaigning
Worldwide 20. Mobile Technology and Political Participation: What the Rest
of the World Can Teach America 21. The Modern British Campaign 22. German
Elections and Modern Campaign Techniques 23. Falafel and Apple Pie:
American Consultants, Modernization and Americanization of Electoral
Campaigns in Israel 24. Russia: Electoral Campaigning in a "Managed
Democracy" 25. Australia and the Modern Election Campaign 26. Election
Campaigns in the Philippines 27. Evolution and Limitations of Modern
Campaigning in East Asia: A Case Study of Taiwan 28. Mexican 2000
Presidential Election: Long Transition or a Sudden Political Marketing
Triumph? Part 4: Lobbying and Advocacy 29. Creation of the U. S. Lobbying
Industry 30. Best Practices in Online Advocacy for Associations,
Nonprofits, and Corporations 31. Building Constituencies for Advocacy for
Associations, Nonprofits, and Corporations, 32. Political Consultants,
Interest Groups, and Issue Advocacy 33. Military and Defense Lobbying: A
Case Study 34. Discoverying Our (Corporate) Grassroots: European Advocacy
2.0 Part 5: Political Parties, Political Management, and Democracy 35.
Campaign Consultants and Political Parties Today 36. Network Marketing and
American Political Parties 37. Managing a Market-Orientation in Opposition
and Government: Cases in the U.K. and New Zealand 38. Machiavellian
Marketing: Justifying the Ends and Means in Modern Politics 39. The Ethics
of Campaigns and Public Affairs 40. Winning Over a Cynical Public: Debate
over Stem Cell and Other Biotechnologies