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  • Format: ePub

The Handbook on Public Relations in Science and Technology, edited by Massimiano Bucchi and Brian Trench, is the most detailed overview of the most important issues, prospects and current state of the rapidly developing field of communication between science and society. The authors pay special attention to the phenomenon of the global spread of scientific communication and the decisive role of digital media in this process. An international team of authors, a wide range of topics and an interdisciplinary approach make this manual a fundamental encyclopedia for professionals, and the "key…mehr

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Produktbeschreibung
The Handbook on Public Relations in Science and Technology, edited by Massimiano Bucchi and Brian Trench, is the most detailed overview of the most important issues, prospects and current state of the rapidly developing field of communication between science and society. The authors pay special attention to the phenomenon of the global spread of scientific communication and the decisive role of digital media in this process. An international team of authors, a wide range of topics and an interdisciplinary approach make this manual a fundamental encyclopedia for professionals, and the "key questions" contained in each chapter will be an indispensable tool for students and teachers of scientific communication.

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