Routledge Handbook of the Business of Women's Sport (eBook, ePUB)

Redaktion: Lough, Nancy; Geurin, Andrea N.

• Format: ePub

Produktbeschreibung

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 576
• Erscheinungstermin: 21. Mai 2019
• Englisch
• ISBN-13: 9781351333948
• Artikelnr.: 56862140

Autorenporträt

Nancy Lough is Graduate Coordinator and Director of the Higher Education graduate degree programs in the College of Education at the University of Nevada, Las Vegas, NV, USA, where she is also Professor and Chair of the Intercollegiate Athletics Council. She has received the Stotlar Award for outstanding contributions to the field of Sport Marketing, been recognized as a Sport Marketing Research Fellow by the Sport Marketing Association, and named as an affiliate scholar with the Tucker Center for Research on Girls and Women in Sport. Andrea N. Geurin is Reader in the Institute for Sport Business at Loughborough University, UK. She is on the Executive Council for the North American Society of Sport Management (NASSM), serving as the organization's secretary and she serves on the editorial boards of eight academic sport management journals. In 2015 she was named a NASSM Research Fellow.

Inhaltsangabe

Introduction
Part I: History & Evolution of Women's Sport Business
1. History and Evolution of Women's Sport
2. The Impact of Title IX and Other Equity Laws on the Business of Women's Sport
3. Sociological Perspectives of Women in Sport
4. Women Trailblazers in Sport Business
5. The History of Women in Sport Management Academe and the Treatment of Female Faculty Members in Sport Management Higher Education
Part II: Management of Women's Sport
6. The Role of Bias in the Under-Representation of Women in Leadership Positions
7. The Delivery and Management of Women-Only Sport Events and Their Future Sustainability
8. Women in Leadership Positions Within Canadian Sport
9. Professional Women's Sport in Australia
10. From the Battle Field to the Board Room: The Place of Gender in Sex-Integrated Sport
11. Migratory Process of Brazialian Olympic Women
12. Management of Professional Women's Golf in the United States
13. Socio-Historical Development of Korean Women's Golf
Part III: Economics and Financial Aspects of Women's Sport
14. The Relative Success Story of the WNBA
15. Public Expenditure on Women's Sport and Gender Equality Among Recipients of Public Expenditure in European Sport
16. The New Gender Equity in Elite Women's Sports
17. Social Entrepreneurship
18. Business Analytics in Women's Professional Sports
Part IV: Leadership & Governance
19. Underrepresentation of Women in Leadership Roles in Women's Sport
20. Women's Roles and Positions in European Sport Organizations- Historical Developments and Current Tendencies
21. Socio-political Context in which the Business of Women's Sport Takes Place in Latin America
22. National Sporting Organizations and Women's Sport Participation: An Australian Focus
23. Governance of Women's Sport in China
24. Women's Involvement in Sport Governance - A Case Study of New Zealand Rugby
25. Governance of College Sport
26. The Evolution of Women's Rugby
27. Women and Elite Coaching in New Zealand: Challenges
Benefits
and Opportunities
Part: V Marketing & Consumer Behavior
28. Authentically Communicating with Women Consumers: Examining Successful (and non-successful) Branding and Marketing Efforts
29. Team Identification in Women's Sport: What Little We Know
30. Women are Sport Fans! An Examination of Female Sport Fandom
31. Marketing Women's Professional Tennis
32. Sexism in Marketing Women's Sport and Female Athletes: Ineffective and Harmful
33. You're Just Not Our Type: An Examination of the Obstacles Faced by Women Athlete Endorsers
34. Sponsorship of Women's Sport
Part VI: Media & Technology
35. Social media and Women's Sport: What Have We Learned So Far
36. Female Athletes Find a Place for Expression on Instagram
37. Transforming Sporting Spaces into Male Spaces: Considering Sports Media Practices in an Evolving Sporting Landscape
38. Netball: Carving out Media and Corporate Success in the Game for All Girls
39. Deserving of Attention: Traditional Media Coverage and the Use of Social Media by Female Athletes with Disabilities
40. Sport
Sponsors
and Sponsor Fit: Media Presentations of Norwegian Women Athletes in Olympic Events
41. Media Coverage of Women Athletes During the Olympic Games
Conclusion