Routledge International Handbook of Consumer Psychology (eBook, ePUB)

Redaktion: Jansson-Boyd, Cathrine V.; Zawisza, Magdalena J.

• Format: ePub

Produktbeschreibung

This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 748
• Erscheinungstermin: 18. November 2016
• Englisch
• ISBN-13: 9781317539933
• Artikelnr.: 50541620

Autorenporträt

Cathrine V. Jansson-Boyd is a reader in consumer psychology at Anglia Ruskin University, Cambridge, UK. Her areas of research include tactile perception, aesthetics and sustainability. She has conducted research for many large organizations to further the understanding of various aspects of consumer perception. Her work has been published in both books and journals. Magdalena J. Zawisza is a senior lecturer in psychology at Anglia Ruskin University, Cambridge, UK. She obtained her PhD from Royal Holloway, University of London, UK and MSc from Gdansk University, Poland. Her main research interests include consumer, gender and social psychology. She employs quantitative methodology in her research and consultancy.

Inhaltsangabe

Part I: Introduction and cross-cultural research 1. The history of consumer
psychology Cathrine V. Jansson-Boyd and Nigel Marlow 2. Cross-cultural
consumption Susan Forquer Gupta 3. Globalization, branding and
multicultural consumer behaviour Carlos J. Torelli and María Rodas Part II:
Consumer cognition and perception 4. Visual attention in consumer settings
J. Wesley Hutchinson, Joy Lu and Evan Weingarten 5. Perception and
consumption: Touch, multisensory integration and congruency Cathrine V.
Jansson-Boyd 6. The role of procedural knowledge in consumer judgement and
decision making Robert S. Wyer, Jr. 7. Unconscious cognition effects in
consumer research Claudiu V. Dimofte 8. Capturing the consumer's
unconscious: Applying the implicit association test in consumer research
Dominika Maison and Aiden Gregg Part III: Social perception, self, identity
and well-being 9. The self in consumption Russell Belk 10. Revisiting
self-congruity theory in consumer behaviour: Making sense of the research
so far M. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu 11. Social comparison
processes in advertisement: On the relative sales-value of beauty Michael
Häfner 12. Applying universal dimensions of social perception to consumer
context: An extension of the SCM/BIAF models with the relevance principle
Magdalena J. Zawisza 13. Does size matter? Media influences and body image
Megan Hurst, Helga Dittmar, Emma Halliwell and Phillippa C. Diedrichs 14.
The psychology of healthy eating Lara Spiteri-Cornish Part IV: Social and
cultural influences 15. Political marketing: Theory and practice Wojciech
Cwalina, Andrzej Falkowski and Bruce I. Newman 16. Religion and consumer
behaviour Elizabeth A. Minton and Lynn R. Kahle 17. The psychological
consequences of money for economic and social relationships Tomasz
Zaleskiewicz and Agata Gasiorowska 18. Young children as consumers: Their
vulnerability to persuasion and its effect on their choices Dick Mizerski,
Shasha Wang, Alvin Lee and Claire Lambert Part V: Decision making,
attitudes and behavioural research 19. Framing effects in consumer
judgement and decision making Tobias Krüger, Tobias Vogel and Michaela
Wänke 20. Enhancing consumer behaviour with implementation intentions
Peter M. Gollwitzer, Maik Bieleke and Paschal Sheeran 21. The elaboration
likelihood model: Understanding consumer attitude change Jacob Teeny, Pablo
Briñol and Richard E. Petty 22. Transactions as tradeoffs between costs and
benefits Bernadette Kamleitner and Ruta Ruzeviciute 23. Naïve theories
about marketing and consumption in consumer inference Hélène Deval, Maria
L. Cronley, Susan Powell Mantel and Frank R. Kardes 24. What makes
tomorrow's gain worth today's pain? Cognitive, motivational, and affective
influences in consumers' self-control dilemmas Aparna A. Labroo and
Anastasiya Pocheptsova 25. Sex drive and consumer decision making Rui Chen
and Maggie Wenjing Liu 26. Ageing and consumer behaviour: Challenges and
opportunities Stephanie M. Carpenter and Carolyn Yoon Part VI: Products,
branding preferences and sustainability 27. Sustainability and consumer
psychology Eda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton 28. Moving
towards sustainable consumption: A psychological perspective on improvement
of public transport Margareta Friman and Tommy Gärling 29. The psychology
of branding Arnd Florack and Johanna Palcu 30. Aesthetics: Antecedents,
underlying processes and behavioural consequences Martin Reimann and C.
Clark Cao 31. Anthropomorphism Pankaj Aggarwal and Ann L. McGill Part VII:
Internet and electronic media 32. Novel phenomena, evolving frameworks:
Exploring social influence in the online world Rebecca Walker Reczek and
Cait Lamberton 33. Representations of race, gender, and sexual orientation
in gaming content Melody A. Stotler and Karen E. Dill-Shackleford 34.
Personality-customized advertising in the digital environment Sandra Matz