Michael Garvey, Andrew G. Dismore, Heather Heath

Running a Restaurant For Dummies (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed. * New information on designing, re-designing, and equipping a restaurant with all the essentials from the back of the house to the front of the house * Determining whether to rent or buy restaurant property * Updated information on setting up a bar and managing the wine list * Profitable pointers on improving the bottom line * The latest and greatest marketing and publicity options in a social-media world * Managing and retaining key staff * New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants. P.S. If you think this book seems familiar, you re probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Running a Restaurant For Dummies (9781118027929). The book you see here shouldn t be considered a new or updated product. But if you re in the mood to learn something new, check out some of our other books. We re always writing about new topics!

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 400
• Erscheinungstermin: 9. Mai 2019
• Englisch
• ISBN-13: 9781119605478
• Artikelnr.: 56760985

Autorenporträt

Michael Garvey is the former general manager of Grand Central Oyster Bar. He is currently a restaurant specialist for Vision Wine Brands. Heather Dismore is a professional writer who has extensive experience in the restaurant business. Andrew G. Dismore is an award-winning professional chef.

Inhaltsangabe

Introduction 1

Part 1: Getting Started 7

Chapter 1: Grasping the Basics of the Restaurant Business 9

Chapter 2: Deciding What Kind of Restaurant to Run 17

Chapter 3: Researching the Marketplace 41

Chapter 4: Writing a Business Plan 57

Part 2: Putting Your Plan in Motion 77

Chapter 5: Show Me the Money! Finding Financing 79

Chapter 6: Choosing a Location 89

Chapter 7: Paying Attention to the Legalities 97

Part 3: Preparing to Open the Doors 111

Chapter 8: Creating the All-Important Menu 113

Chapter 9: Setting Up the Front of the House 137

Chapter 10: Setting Up the Back of the House 157

Chapter 11: Setting Up a Bar and Beverage Program 177

Chapter 12: Hiring and Training Your Staff 201

Chapter 13: Purchasing and Managing Supplies 225

Chapter 14: Running Your Office 241

Chapter 15: Getting the Word Out 257

Part 4: Keeping Your Restaurant Running Smoothly 277

Chapter 16: Managing Your Employees 279

Chapter 17: Running a Safe and Clean Restaurant 295

Chapter 18: Building a Clientele 317

Chapter 19: Maintaining What You've Created 327

Part 5: The Part of Tens 343

Chapter 20: Ten Myths about Running a Restaurant 345

Chapter 21: Ten True Restaurant Stories That You Just Couldn't Make Up 351

Index 355