Then, based on the difference of governance efficiency, this book analyzes the general causes of the unbalance of supply and demand of rural long tail public service. Especially for the representative field of rural public service (e.g., special education, old-age caring, medical care), this book carries out empirical studies (seemingly unrelated regression) to analyze the factors, internal mechanism and basic path of the imbalance of rural long tail public service. Thirdly, through the construction of the imbalance index of rural long tail public service, this book makes an empirical calculation of the severity of this imbalance. This book further puts forward the design of the correction mechanism for the imbalance of rural long tail public service and carries on the reasonable and orderly division for different supply subjects. In the end, this book puts forward the balanced "Internet + NGO" model for rural long tail public service and takes JD.com as an example to expound the operation of the network platform of the correction mechanism.
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