John B Ford, Earl Honeycutt, Antonis Simintiras

Sales Management (eBook, PDF)

A Global Perspective

• Format: PDF

Produktbeschreibung

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 8. Dezember 2003
• Englisch
• ISBN-13: 9781134420117
• Artikelnr.: 42982442

Autorenporträt

Earl D. Honeycutt is Professor of Business Administration at Elon University, North Carolina, USA.

John B. Ford is Professor of Marketing and International Business at Old Dominion University, Virginia, USA.

Antonis Simintiras is Professor of Marketing and Director of the European Business Management School at the University of Wales, Swansea.