April Dunford

Sales Pitch: How to Craft a Story to Stand Out and Win (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ● Why you need to be your prospect's guide in the buying process ● Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence ● How "do nothing" is the most fearsome competitor you have ● How and when qualification, discovery, and product demos fit into a sales pitch ● How your positioning is reflected in a great sales narrative ● Why your differentiated value is the star of the show ● The eight components of a solid sales pitch A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customersand more of them.

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Produktdetails

• Verlag: April Dunford
• Erscheinungstermin: 4. Oktober 2023
• Englisch
• ISBN-13: 9781999023034
• Artikelnr.: 70156605

Autorenporträt

April Dunford is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales and marketing teams through training, workshops and keynote talks. She is also a board member, investor and advisor to dozens of high-growth businesses. www.aprildunford.com