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If you are the owner or manager of a micro, mini or a small business who has become frustrated in not knowing if your marketing is working, then "Sales suck...NOW WHAT?" was written for you.
The book examines the various components of marketing and stresses that sales is only one component. If your business is struggling, then it may not only be a sales problem, perhaps there are hiccups happening in other components of your marketing. The author will explain the six primary methods of getting your message out, from most effective to least effective. The information in this book is provided in a straight forward, easy-to-implement way that can be accomplished with minuscule marketing budgets.
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The book examines the various components of marketing and stresses that sales is only one component. If your business is struggling, then it may not only be a sales problem, perhaps there are hiccups happening in other components of your marketing. The author will explain the six primary methods of getting your message out, from most effective to least effective. The information in this book is provided in a straight forward, easy-to-implement way that can be accomplished with minuscule marketing budgets.
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