The book examines the various components of marketing and stresses that sales is only one component. If your business is struggling, then it may not only be a sales problem, perhaps there are hiccups happening in other components of your marketing. The author will explain the six primary methods of getting your message out, from most effective to least effective. The information in this book is provided in a straight forward, easy-to-implement way that can be accomplished with minuscule marketing budgets.
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