Kevin Popovic

Satellite Marketing (eBook, PDF)

Using Social Media to Create Engagement

• Format: PDF

Produktbeschreibung

Dispelling many of the myths surrounding social media, Satellite Marketing outlines a proven process for creating an actionable strategic plan based on measurable goals. It provides readers with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics. The book explains why successful marketing has evolved from product-centric to customer-centric and also presents valuable lessons learned from established communications channels that apply to social media. The book is written by Kevin Popovic, named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 19. Dezember 2017
• Englisch
• ISBN-13: 9781482256154
• Artikelnr.: 46759717

Autorenporträt

Kevin Popovic is the founder of Ideahaus®, an award-winning creative communications agency that helps its clients figure out what to say and how to say it to build brands and increase sales. With more than 30 years of professional experience, he helps make strategic decisions about all types of business communications, facilitates the creative process, and demonstrates how to best manage resources to generate a return on each investment.

As an academic, Popovic earned a BA in communications/psychology, an MS in multimedia technology, and focused doctoral studies within instructional technologies. He has developed curriculum for creative, communications and business courses and has taught undergraduate, graduate, and continuing education, as well as developed and delivered corporate training for Fortune 500 companies.

Popovic's most recent academic research article, "Attitudes on the Use of Social Media in Healthcare Communications," published in the Journal of Communications in Healthcare (2013, Vol. 6, No. 1) assessed current attitudes of healthcare, pharmaceutical, and life sciences executives on the topic. His preceding article, "Tweeting Practical Examples of Social Media in Healthcare" (2010, Vol. 3, No. 2) was one of the first to explore the use of social media in health-care communications. Popovic is also the author of 20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons.

In 2010, Popovic was ranked #43 in Fast Company's The Influence Project measuring the "most influential people online." In 2014, Online Marketing Institute named him one of the "Top 40+ Digital Strategists in Marketing."

Inhaltsangabe

Origins of Satellite Marketing. Evolution of Marketing. Defining Social Media. Seven Reasons You Should Not Use Social Media. Satellite Marketing Process. Business
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Consumer Case Story: Stylin Online. Business
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Business Organization Case Story: Bokwa Fitness. Nonprofit Organization Case Story: Alliance.