Mark N. K. Saunders, Philip Lewis, Adrian Thornhill

Saunders Research Methods (eBook, PDF)

• Format: PDF

Produktbeschreibung

Support your students' research project with robust and pragmatic guidance on the entire process.

Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.

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Produktdetails

• Verlag: Pearson ITP
• Erscheinungstermin: 23. März 2023
• Englisch
• ISBN-13: 9781292402734
• Artikelnr.: 67682142

Autorenporträt

Mark NK Saunders is Professor of Business Research Methods and Director of Global Engagement at Birmingham Business School, University of Birmingham.

Philip Lewis was a Principal Lecturer at the University of Gloucestershire.

Adrian Thornhill was a Head of the Department at the University of Gloucestershire.

Inhaltsangabe

Brief Contents
1. Research, reflective diaries and the purpose of this book
2. Generating a research idea and developing your research proposal
3. Critically reviewing the literature
4. Understanding research philosophy and approaches to theory
development
5. Formulating the research design
6. Negotiating access and research ethics
7. Selecting samples
8. Obtaining and evaluating secondary data
9. Collecting primary data using observation
10. Collecting primary data using interviews and diaries
11. Collecting primary data using questionnaires
12. Analysing data quantitatively
13. Analysing data qualitatively
14. Writing and presenting the project report
* Appendix 1: Systems of referencing
* Appendix 2: Calculating the minimum sample size
* Appendix 3: Guidelines for non-discriminatory language