Nigel Gann, Nigel Gann, Tim Mcclellan, Tim Mcclellan

Schools in the Spotlight (eBook, ePUB)

A Guide to Media Relations for School Governors and Staff

• Format: ePub

Produktbeschreibung

What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 128
• Erscheinungstermin: 2. September 2003
• Englisch
• ISBN-13: 9781134581177
• Artikelnr.: 42641886

Autorenporträt

Tim McClellan has worked as a local radio journalist and has complied reports and features for national and international radio organisations. Tim is currently Acting Head of Communication at Southampton Institute, where he teaches Radio Production, Public Relations and Interantional Marketing.
Nigel Gann spent fourteen years working in schools with particularly strong commitments to their work with the local community, to headship level. He has been consultant to the BBC Open University, Research Fellow at the University of Leicester School in Education and first general manager of a community education project.