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Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16,00/20,00, , language: English, abstract: This paper has a look at the label "Longchamp" (Why is the brand successful, KANO Model Analysis, 4P Analysis, managing of the "Le Pliage" product line, value proposition, BCG Matrix Analysis, Analysis according to Ansoff).