Tudor Bodea, Mark Ferguson

Segmentation, Revenue Management and Pricing Analytics (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 266
• Erscheinungstermin: 21. März 2014
• Englisch
• ISBN-13: 9781136624834
• Artikelnr.: 40808599

Autorenporträt

Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA.

Mark Ferguson is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.

Inhaltsangabe

Preface 1. The Ideas Behind Customer Segmentation 2. Forecasting 3.
Promotion Forecasting 4. Capacity-Based Revenue Management 5.
Un-Constraining 6. The Practice of Pricing Analytics 7. Dynamic and
Markdown Pricing 8. Pricing in Business-to-Business Environments 9.
Customer Behavior Aspects of Pricing. Appendix A: Logistics Regression.
Appendix B: Pricing Analytics Using R.