Ron Morritt, Art Weinstein

Segmentation Strategies for Hospitality Managers (eBook, ePUB)

Target Marketing for Competitive Advantage

• Format: ePub

Produktbeschreibung

Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 12. November 2012
• Englisch
• ISBN-13: 9781136416316
• Artikelnr.: 38244628

Autorenporträt

Ron Morritt, Art Weinstein