Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conference (eBook, PDF)

• Format: PDF

Produktbeschreibung

The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to practitioners and academics operating in B2B environments.

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Produktdetails

• Verlag: Emerald Group Publishing Ltd
• Erscheinungstermin: 18. April 2008
• Englisch
• ISBN-13: 9781846638633
• Artikelnr.: 38356140