Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference. (eBook, PDF)

• Format: PDF

Produktbeschreibung

This e-book represents a collaborative effort between JBIM and the Academy of Marketing Science (AMS). The articles represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. The papers cover areas such as relationship value, organizational downsizing and business customer satisfaction, and an examination of the motivation of high-awareness brand manufacturers to supply private label products.

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Produktdetails

• Verlag: Emerald Group Publishing Ltd
• Erscheinungstermin: 8. Februar 2008
• Englisch
• ISBN-13: 9781846637810
• Artikelnr.: 38451390