Contributors to this book not only draw on traditional politeness theories but are also informed by social psychology, interactional sociolinguistics, CMC, and (multimodal) discourse analysis. They are inspired by pragmatics but also go beyond to ground their studies within locally situated cultural contexts, most of which are under-presented in the current academic world. Their efforts substantiate the fact that self-praise is most worthy of intensive analytic attention. This book appeals to students and researchers in the field and contributes to the way communication is facilitated through different ways of deploying linguistic and interactional resources.
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