Julie L. Andsager, H. Allen White

Self Versus Others (eBook, ePUB)

Media, Messages, and the Third-Person Effect

• Format: ePub

Produktbeschreibung

Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 168
• Erscheinungstermin: 4. März 2009
• Englisch
• ISBN-13: 9781135598938
• Artikelnr.: 38243442

Autorenporträt

Julie L. Andsager, H. Allen White

Inhaltsangabe

Contents: The Third
Person Effect. Receiver Variables. Message Variables. Source and Channel Variables. The First
Person Effect as Persuasion. Defining the Others. Systematic vs. Heuristic Processing. Understanding the Third
Person Effect as a Special Context for Persuasion.