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Mexico is the largest Spanish-language market in the world, with over 120 million Spanish speakers. It also boasts a growing number of enthusiastic readers. Since 2006, the average number of books read each year by individuals in Mexico has more than doubled. With a growing readership and widespread government support for the local publishing industry, Mexico has emerged as a significant export market for Canadian publishers. This market guide includes information on:- The Mexican book market- Key market players- Formats and pricing- The role of digital publishing and its opportunities- Sales and distribution channels- Considerations when choosing a distributor- Print-on-demand- Selling rights to Mexican publishers- Marketing strategies
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