Ed Shane

Selling Electronic Media (eBook, PDF)

• Format: PDF

Produktbeschreibung

Using interviews with industry leaders and reports of their selling experiences, this book shares insight and practical advice in the basics of selling: prospecting; qualifying; needs analysis; presentations; answering objections; closing; and, relationship management.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 488
• Erscheinungstermin: 17. Februar 1999
• Englisch
• ISBN-13: 9781136026263
• Artikelnr.: 43437151

Autorenporträt

Ed Shane

Inhaltsangabe

Chapter 1 The Selling Environment
Chapter 2 The Sales Process
Chapter 3 Research and Ratings
Chapter 4 Sales Management
Chapter 5 Casting the Net
Chapter 6 Selling Television Advertising
Chapter 7 Selling Cable Advertising
Chapter 8 Selling Radio Advertising
Chapter 9 The Interactive Interim
Chapter 10 Epilogue