- Offers an innovative approach to building trust with prospects and clients in an era of heightened skepticism
- Grounded in The Trust Formula™, a proven model that has guided thousands of sales professionals to success
- Features practical action items at the end of each chapter to foster reader engagement and immediate application of concepts
- Brings expert insights from Larry Levine, a best-selling author with over thirty years of hands-on sales experience
- Enables sales professionals to prospect more effectively, increase win rates, and develop long-term relationships with clients
- Helps readers communicate meaningful value and create an inspirational experience, key elements of successful sales
- Delivers a crucial resource in the current sales climate, contributing to the growth of a profession reliant on authenticity, integrity, and trust
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