Leon Cai

Selling in Customer Service (eBook, PDF)

Integrating and Coordinating Service and Selling

• Format: PDF

Produktbeschreibung

Despite the fact that there are many books on service improvement and many related to selling skills worldwide, there are few books on how service and selling are integrated and coordinated.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 186
• Erscheinungstermin: 27. August 2024
• Englisch
• ISBN-13: 9781040098592
• Artikelnr.: 72245187

Autorenporträt

Leon Cai is a global partner of Perth Leadership Institute and represents Perth in Shanghai, China. He is also the Dean as well as Chief Consultant of Wilner Sales & Leadership Institute. Leon was once ranked among the top ten most influential Chinese trainers and was the winner of the "Honor China Award". He was recommended by the Discovery Channel of CCTV (Central TV station of China) as a leading figure in China's training and consulting industry.

Leon graduated from Fudan University, a top-level university in China. He had been a management consultant in a renowned consulting firm and a senior marketing director in a Fortune 500 company before starting his career as a trainer, speaker, and writer. He was certified as "writer of the year" by Enterprise Management Publishing House as well as China Fortune Press. Leon Cai is the author of many bestsellers in China. Besides Selling In Customer Service, he has also published Key Controlling Points of Sales Management; Soft Negotiation; Blue Marketing, Red Sales; Roadmap of Strategic Selling; and Gear Shifting Leadership.

Inhaltsangabe

Chapter 1. The Effective Integration of Service and Selling Chapter 2. Link
Service with Selling by the Customer Psychology Compass Chapter 3. Harness
Customer Expectation in Service and Selling Chapter 4. Explore Customers'
New Purchasing Needs During Service Delivery Chapter 5. Handle Customers'
Objections When Converting from Service to Selling Chapter 6.
Differentiated Service & Selling Tactics for Customers of Different
Personality Types