Jeffrey R. Wigelsworth

Selling Science in the Age of Newton (eBook, ePUB)

Advertising and the Commoditization of Knowledge

• Format: ePub

Produktbeschreibung

At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 218
• Erscheinungstermin: 1. April 2016
• Englisch
• ISBN-13: 9781317057338
• Artikelnr.: 44873036

Autorenporträt

Jeffrey R. Wigelsworth teaches English History and World History in the Department of Humanities and Social Sciences at Red Deer College, Canada. His previous publications include Deism in Enlightenment England: Theology, Politics, and Newtonian Public Science (2009) and Science and Technology in Medieval European Life (2006).

Inhaltsangabe

Chapter 1 Introduction
Chapter 2 Advertisements in the Philosophical Transactions
Chapter 3 Newspapers and BiPart Isan Advertisement
Chapter 4 Daily Newspapers and Advertisements as Science Texts
Chapter 5 Navigation and Newsprint: Advertising Longitude Schemes
Chapter 6 Advertising Experiment and Reputation: Newtonian Lecturer as Brand
Chapter 7 Science as a Commodity: The Eighteenth Century and Beyond