D. Kirk Davidson

Selling Sin (eBook, PDF)

The Marketing of Socially Unacceptable Products

• Format: PDF

Produktbeschreibung

Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 264
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 30. Dezember 2003
• Englisch
• ISBN-13: 9780313059308
• Artikelnr.: 37835045

Autorenporträt

D. KIRK DAVIDSON, after more than 30 years as a marketing and retailing executive in San Francisco and Carmel, California, began a second career in academia and is now an Assistant Professor in the Department of Business, Accounting, and Economics at Mount Saint Mary's College, Emmitsburg, Maryland. He contributes to a variety of academic books and journals and writes on marketing as a featured columnist in Marketing News.

Inhaltsangabe

Preface to the Second Edition Introduction Tobacco: Past and Present The
Alcoholic Beverage Industries Handguns, Rifles, and Shotguns: The Firearms
Industry Gambling in America The Business of Pornography Target Marketing:
Challenges and Consequences Product Line Management in Socially
Unacceptable Industries Promotion Strategies: Media and Messages Promotion
Strategies: Symbols and Other Promotional Tools The Internet Problems in
Pricing and Distribution Public Affairs Strategies Summing Up