Harry Beckwith

Selling the Invisible (eBook, ePUB)

A Field Guide to Modern Marketing

• Format: ePub

Produktbeschreibung

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

• Greatness May Get You Nowhere
• Focus Groups Don'ts
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

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Produktdetails

• Verlag: Grand Central Publishing
• Erscheinungstermin: 14. Juni 1999
• Englisch
• ISBN-13: 9780446930031
• Artikelnr.: 39698665