Selling the Sacred (eBook, ePUB)

Religion and Marketing from Crossfit to QAnon
Redaktion: Einstein, Mara; Taylor, Sarah McFarland

• Format: ePub

Produktbeschreibung

There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 384
• Erscheinungstermin: 1. März 2024
• Englisch
• ISBN-13: 9781003837718
• Artikelnr.: 69854439

Autorenporträt

Mara Einstein is an internationally recognized expert on deceptive marketing tactics, a sought-after speaker and writer, and a Professor of Media Studies at Queens College (CUNY), United States. Sarah McFarland Taylor is an award-winning author and Associate Professor of Religious Studies and Environmental Policy and Culture at Northwestern University, United States.

Inhaltsangabe

Part 1 Branding, Promotion, and Religious Media-Past and Present 1. From
Logos to Logo and Back Again: Images as Transactional Objects in the
History of Christian Devotion 2. Spiritual Healing for Sale: Medical
Pluralism and the Commodification of Native American Healing Traditions 3.
Rex Humbard, Psychographics, and the Hard Sell Part 2 Politics and
Religio-Marketing 4. Sharpiegate 5. Two Truths and a Lie: Unpacking
PragerU's Hostile Rebrand of Climate Action in Religion of Green 6. A Head
for Politics: Yarmulkes, Presidential Politics, and the Marketing of
(Jewish) America 7. First Thoughts on a Second Qoming: Reading QAnon's
Occult Economy Through the Works of Jean and John Comaroff Part 3 Old
Marketing in New Media 8. Faith-Centric Tiktoks: Promoting Religion through
Personalized Experience and Engagement 9. Selling to "Smarties": The
Marketing Strategies of a Social Justice Influencer 10. Marketing Mainline
Campus Ministry: "God Loves Everyone, No Exceptions" 11. Inventing a
Digital Evangelical Audience Part 4 Spirituality and Multi-Level Marketing
(MLM) 12. Live Your Best Life Now: Wellness, Spirituality, and Multi-Level
Marketing in the Health Freedom Movement 13. #BecauseofLuLaRoe: MLMs and
the Rhetoric of Freedom, Girlboss Feminism, and Retail Ministry Part 5 Cult
Branding, Purpose Marketing, and the Body Politic 14. Drinking the Crossfit
Kool-Aid: Cult Marketing Meets Functional Fitness 15. Purpose-Driven Food:
Evangelical Diet Marketing and Conscious Capitalism Part 6 Religion,
Marketing, and the Spirit of Capitalism 16. Hinduism and the New Spirit of
Capitalism: Vocational Theology in 21st-Century Spiritualist
Self-Improvement Literature 17. Vintage not Retro: The Secondhand Social
Life of Christian Material Culture 18. (Not) Marketing Atheism: A
Conversation with Gregory Epstein