Sentimental Touch (eBook, PDF)

The Language of Feeling in the Age of Managerialism

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Between 1850 and 1940, with the rise of managerial capitalism in the United States, the most powerful businesses ceased to be family owned, instead becoming sprawling organizations controlled by complex bureaucracies. Sentimental literatureGCowork written specifically to convey and inspire deep feelingGCodoes not seem to fit with a swiftly bureaucratizing society. Surprisingly, though, sentimental language persisted in American literature, even as a culture of managed systems threatened to obscure the power of individual affect.The Sentimental Touch explores the strange, enduring power of sent...

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