Jerri L. Ledford

SEO (eBook, PDF)

Search Engine Optimization Bible

• Format: PDF

Produktbeschreibung

* This in-depth Bible delivers the holy grail of onlinemarketing: how to influence search engine results to drive onlineshoppers to specific Web sites; the process is called search engineoptimization (SEO) and it is a hot topic* One-stop resource offers readers what they need to plan andimplement a successful SEO program, including useful tips onfinding the shortest routes to success, strategy suggestions, andsidebars with more information and additional resources* Features interviews with executives from top search companies,plus appendices on creating successful listings with Google, MSN,Yahoo!, and others* Topics include creating an SEO plan; managing keywords;maximizing pay-per-click strategies; understanding the role oflinks and linking; robots, spiders, and crawlers; maintaining SEO;analyzing success rates; and much more

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 390
• Erscheinungstermin: 16. Juni 2008
• Englisch
• ISBN-13: 9780470262115
• Artikelnr.: 37291160

Autorenporträt

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, and CNET. She is the author of Google Powered: Productivity with Online Tools and coauthor of Google Analytics, both from Wiley.