Thomas Fischer

Service Business Development (eBook, PDF)

Strategies for Value Creation in Manufacturing Firms

• Format: PDF

Produktbeschreibung

How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 24. Mai 2012
• Englisch
• ISBN-13: 9781139415910
• Artikelnr.: 38276859

Autorenporträt

Thomas Fischer has been a research associate at the Institute of Technology Management at the University of St Gallen. His research interests lie in service business development, service innovation and the internationalization of the value chain in manufacturing companies. He completed his Ph.D. in 2010.

Inhaltsangabe

List of figures
List of tables
List of exhibits
List of abbreviations
Acknowledgements
Research activities
Publication acknowledgements
1. Introduction
2. Basic concepts of service business development
3. Dynamic capabilities for service business development
4. A case study: using the exploitation approach to develop a service business
5. A case study: using the exploration approach to develop a service business
6. Developing service business via the exploitation approach
7. Configurations of service strategies and operational capabilities supporting the exploitation approach
8. Network perspective
9. International aspects of service business development
10. Service business development for small and medium suppliers
11. Service business development in small and medium OEMs
12. Summary
Bibliography
Index.