Erdener Kaynak

Service Industries in Developing Countries (eBook, PDF)

• Format: PDF

Produktbeschreibung

First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in developing countries; and examines marketing techniques for service industries; an exploration of the very important but neglected service sector - the financial markets - in relation to economic development in developing countries; a study that argues that financial liberalisation is essential to the economic development of the Third World countries and concludes that many will have to change their outlook and adopt more appropriate and realistic financial policies in the next few years.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 114
• Erscheinungstermin: 13. September 2013
• Englisch
• ISBN-13: 9781135176266
• Artikelnr.: 39908635

Autorenporträt

Erdener Kaynak is Visiting Professor of Marketing and International Business at the Chinese University of Hong Kong.

Inhaltsangabe

Chapter 1 Service Industries in Developing Countries: A Conceptual
Framework and Analytical Insights, Erdener Kaynak; Chapter 2 Marketing
Research for Services in Developing Countries: The Use of Unidimensional
and Multidimensional Scaling, Naresh K. Malhotra; Chapter 3 The Financial
Markets Approach to Economic Development in LDCs, Gordon F. Boreham;
Chapter 4 Tourism Marketing in a Developing Economy: Frequent and
Infrequent Visitors Contrasted, Erdener Kaynak, Yavuz Odabasi, Alican
Kavas; Chapter 5 Government as Service Industry: A Grenadian Case Example,
Lionel A. Mitchell; Chapter 6 International Business Negotiations A
Turn-Key Project, Pervez N. Ghauri; Chapter 7 New Delivery Technologies and
the Globalisation of the Television Programming Industry: The Marketing of
Indian Films and Television Programmes in Canada, Colin Hoskins, Stuart
McFadyen; Chapter 8 Temporal and Regional Differences in Image of a Tourist
Destination: Implications for Promoters of Tourism, Chow Hou Wee, Ali N.
Hakam, Evangeline Ong;