Tim Baines, Ali Ziaee Bigdeli, Kawal Kapoor

eBook, PDF

Servitization Strategy (eBook, PDF)

Delivering Customer-Centric Outcomes Through Business Model Innovation

Beschreibung

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.

Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 6.47MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
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• Navigation über vor-/zurück-Elemente ohne Inhaltsverzeichnis
• Hoher Kontrast zwischen Text und Hintergrund (min. 4.5 =>1)
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• Kurze Alternativtexte für nicht-textuelle Inhalte vorhanden
• Text und Medien in logischer Lesereihenfolge angeordnet
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• Keine Einschränkung der Vorlesefunktionen, außer bei spezifischen Ausnahmen

Autor

Tim Baines is a Professor of Operation Strategy at The Advanced Services Group, Aston University, UK. He is recognised as an international authority and thought leader in the field of industrial strategies and servitization. His work has had a significant impact on the way that firms design, deliver, and manage their products and services, and is increasingly shaping how industrialists think about the future.

Ali Z. Bigdeli is a Professor of Industrial Service Innovation at The Advanced Services Group, Aston University, UK. He is internationally recognised for his pioneering research, which focuses on innovative business models for industrial services and has an impressive track record of over 100 peer-reviewed publications, book chapters, and conference papers, collaborating with leading scholars from various countries.

Kawal Kapoor is a Research Fellow at Aston University, UK, and a member of the Advanced Services Group, where she works closely with manufacturing firms on servitization strategy. Additionally, she plays a major part in developing practitioner-oriented mini guides, frameworks, and executive workshops on servitization. Her research expertise is in service-oriented value networks and platform ecosystems, digital servitization and IoT, service and outcome-based business models, and diffusion of product and service innovations and her work has been published widely.

Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 227
• Erscheinungstermin: 5. Januar 2024
• Englisch
• ISBN-13: 9783031454264
• Artikelnr.: 69756158