Sexuality in Marketing and Consumption (eBook, PDF)

Queer Theory, Feminist Research, and Intersectionality
Redaktion: Daskalopoulou, Athanasia; Ostberg, Jacob; Pirani, Daniela

• Format: PDF

Produktbeschreibung

This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products and services.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 252
• Erscheinungstermin: 9. August 2024
• Englisch
• ISBN-13: 9781040106419
• Artikelnr.: 70885550

Autorenporträt

Athanasia Daskalopoulou is Senior Lecturer in Marketing at the University of Liverpool. Daniela Pirani is Senior Lecturer in Marketing at the University of Liverpool. Jacob Ostberg is Professor of Marketing at Stockholm Business School, Stockholm University.

Inhaltsangabe

1: Introduction to Sexuality in Marketing and Consumption
Part 1: Uncovering the Field: Lenses for the Study of Sexuality
2: Mapping Religion
Spirituality and Sexuality in Consumer Research
3: Consumer Sexual Well-Being
Gender
and Health
4: The Tapestry of Sex
Gender
and Sexuality in Marketing and Consumer Research: From "Sex Sells" to Queer Theory
Part 2: Queer and Feminist Theorising of Sexuality and the Marketplace
5: Queering Intersectionality and Sexuality Studies
6: The Queer Necropolitics of the Bisexual Inappropriate/d Other: The Lively Abandonments of LGBTQ+ Theory
7: The LOOP Framework: Mapping the Marketplace Landscape of Relationships between Brands and Queerness
8: Conceptualising the Algorithmic Queerness in Digital Marketing Space
Part 3: Consumption and Sexuality in Context
9: Being vs. Getting a Brazilian: Colonial Imaginaries of Sexuality
10: Midlife
Liminal Identities
and Consumption: A Sociology of Sexuality Perspective on 'And Just Like That'
11: The Female Gaze: Consuming Sexualised Male Bodies in Chinese Consumer Culture
12: The Institution of Heterosexuality: Connecting Women's Sexualized Inequality from Pornography to Online Dating Platforms
13: Love in a Digital Age: The Technological Mediation of Intimate and Sexual Relationships
14: Myself Included? The Politics of Epistemic Exclusion and Excluding Better