Clara Millard Dereudre

Shifting the Marketing Mindset (eBook, PDF)

A Toolkit To Drive Sustainable Transformation

• Format: PDF

Produktbeschreibung

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 138
• Erscheinungstermin: 7. August 2024
• Englisch
• ISBN-13: 9781040096727
• Artikelnr.: 72282241

Autorenporträt

Clara Millard Dereudre is a pragmatic visionary and seasoned leader with 25 years at Dow Chemical. Passionate about sustainable development, she held various leadership roles in sales, marketing, innovation, strategy, and sustainability. As a Sr Corporate Marketing Fellow, she integrated sustainability into business strategies. Appointed in 2021 as an Executive Director of Smart City at SIG, Industrial Services Geneva, she guides a sustainable and connected society. As a graduate of EDHEC and MBA holder, Clara teaches Sustainability Marketing and serves on various boards, advocating for businesses' role in society. She founded Greenbuzz Geneva to foster collaboration in sustainable development.

Inhaltsangabe

Introduction 1. The evolving role of business in society. 2. A new era for
marketing. 3. Connect Stakeholders. 4. Connect Needs and Capabilities. 5.
Connect Beginning and Ends. 6. Connect Say and Do. 7. Accelerating
progress. 8. Conclusion: A new mindset for marketing. 9. About the author.