Piotr Krowicki, Grzegorz Maciejewski

Shopping Centre Marketing (eBook, ePUB)

Value Creation and Customer Engagement

• Format: ePub

Produktbeschreibung

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 26. Februar 2024
• Englisch
• ISBN-13: 9781003855019
• Artikelnr.: 69690949

Autorenporträt

Piotr Krowicki is a graduate of interdisciplinary PhD studies and is currently Assistant Professor at the Department of Management at the WSB University in Dabrowa Górnicza.

Grzegorz Maciejewski is Professor at the University of Economics in Katowice, and Head of the Market and Consumption Department.

Inhaltsangabe

List of Tables

List of Figures

Introduction

1 Shopping centres as a retail format

1.1 Contemporary understanding of the term "shopping centre"

1.2 The origin and development of shopping centres

1.3 A shopping centre and its stakeholders

1.4 Customer behaviour in shopping centre space

2 Customer engagement in the context of value creation

2.1 Customer engagement: concept, motives and forms of engagement

2.2 Value in marketing

2.3 Creating customer value

2.4 Relationship between customer engagement and customer value

3 A Shopping centre as a space for creating value

3.1 A shopping centre's value proposition - factors of attractiveness

3.2 The perceived value of a shopping centre and its dimensions

3.3 How a shopping centre creates value

3.4 Research methodology

4 The perceived value of a shopping centre and customer engagement

4.1 The exploratory phase of research

4.2 Forms and motives of the engagement of the shopping centre customer

in the context of research

4.3 Components of shopping centre value in the opinion of customers

4.4 The typology of shopping centre customers

4.5 The impact of shopping centre value on customer engagement

Conclusions and recommendations for shopping centre managers

Annex 1

Annex 2

Annex 3