Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the…mehr
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.
Dr. Sandra Wolf wrote her dissertation under the supervision of Prof. Dr. Andreas Hack at the Witten Institute for Family Business (WIFU) at Witten/Herdecke University.
Inhaltsangabe
Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity.- Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes.
Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity.- Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes.
Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity.- Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes.
Exploring the Effects of Brand Elements on Signaling and Identifying Family Firm Identity.- Family Firm Identity as a Signal to Influence Perceived Trustworthiness in Initial Recruitment Processes.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309