Signs are critically important in all forms of activity, including business, because they establish what it is to be human. Without signs we could not think, we could not communicate what we think and we could not ensure that we collaborate together in our work, home and leisure. The aim of this book is to explain how and why they are significant.
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'This is an extremely interesting book which takes a novel look at the formation, transmission and ultimate use of viable information. [...] [the book] achieves what it sets out to do and should be read by anybody wishing to obtain a structured and clearly defined view of data, information and in turn informatics.' - Stuart J. Fitz-Gerald, International Journal of Information Management