Waithaka Waihenya

Sisyphus' Task: The Battle for the Soul of the Kenya Broadcasting Corporation (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The Kenya Broadcasting Corporation has been an enigmatic media House. Broadcasting House, as its headquarters is known has been the spawning ground for many journalistic careers and has remained one of the most enduring emblems of journalism to date. Standing on the steps of this House, Waithaka Waihenya sets out to explore the history of this giant media house, beloved by many but also loathed and detested by many. Tracing its origins from the colonial times, the author navigates through the eddies and currents and the whirligig of time and motion that have seen this giant media house move from one crisis to another and which has, for the most part, managed to overcome its challenges to confound both friend and foe.

Waihenya invites us to see the corporation in a new way. Rather than writing it off or condemning it as an institution that has outlived its purpose, the KBC should be seen as an institution that is part and parcel of our culture but which is sorely in need of government support and public appreciation. Sisyphus Task tells the story of an institution which presents peculiar challenges to all those who are mandated with the task of running it but whose obituary is not about to be written yet.

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Produktdetails

• Verlag: Focus Publishers
• Erscheinungstermin: 27. Mai 2020
• Englisch
• ISBN-13: 9781393724445
• Artikelnr.: 59554091

Autorenporträt

Waithaka Waihenya is an award-winning journalist who has extensive experience and knowledge in the print and broadcasting media in a stellar career that has seen him work at senior positions across both the private and public sectors. He started his career with The Standard Group rising to the position of Associate Editor. In 2003 he won the Journalist of the Year Award. He was Editor-in-Chief of the Kenya Broadcasting Corporation for three and a half years and later became the Managing Director of the Corporation, a post he held for seven years.

Waihenya was educated at Kenyatta University where he earned his degree in English and Literature. He obtained his Master's degree in Communication from the University of Leicester in the UK. He has authored a number of books and his most recent are Dancing in The Twilight, Essays in Mortality Love, and self. One of his novels, The Vendor was shortlisted for the Jomo Kenyatta Prize for Literature.