Greg Richards, Lian Duif

Small Cities with Big Dreams (eBook, PDF)

Creative Placemaking and Branding Strategies

• Format: PDF

Produktbeschreibung

This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 268
• Erscheinungstermin: 20. Juli 2018
• Englisch
• ISBN-13: 9781351201186
• Artikelnr.: 56833122

Autorenporträt

Greg Richards is Professor of Placemaking and Events at Breda University and Professor of Leisure Studies at the University of Tilburg in the Netherlands. He has worked with numerous national governments, national tourism organizations, cities and regions on a wide range of placemaking projects.

Lian Duif was responsible for directing the Bosch500 programme in 's-Hertogenbosch from 2010 to 2016. She has a professional background in the field of tourism, cultural heritage and city marketing. Lian is involved in the marketing and development of tourism and cultural programmes with organizations such as the Netherlands Board of Tourism & Conventions and VisitBrabant.

Inhaltsangabe

Chapter 1 Small cities, big challenges Chapter 2 Creating opportunities
with limited resources Chapter 3 Placemaking Process: Putting things on the
move Chapter 4 The Art of collaboration: Finding external partners and
keeping them on board Chapter 5 Governance: The art of getting things done
Chapter 6 Marketing and branding the small city Chapter 7 Impacts and
effects: Reaping the rewards and counting the costs Chapter 8 Tempo: Good
placemaking takes time Chapter 9 Lessons for other places? Critical success
factors in the 's-Hertogenbosch story