The book begins by laying the groundwork with foundational branding concepts and the historical context of women in business. It then progresses through personal branding, business branding, and the intersection of the two, offering actionable strategies for crafting a unique value proposition and leveraging digital platforms. Think of your brand as a story - Smart Branding helps you craft that narrative effectively.
The book culminates with brand management and adapting to market changes, providing practical advice and tools for measuring brand success.
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