SME Entry Modes in North American Markets (eBook, PDF)
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Seminar paper from the year 2015 in the subject Economics - International Economic Relations, grade: 1.3, Hamburg University of Applied Sciences, language: English, abstract: Internationalisation is an important factor when it comes to successful and sustainable business management. This also especially applies for small and medium-sized enterprises (in the following SMEs), since internationalisation of SMEs can be a critical challenge. The success of internationalisation for SMEs is depended on many factors like the actual size of the company or already existing foreign experiences. To genera...
Seminar paper from the year 2015 in the subject Economics - International Economic Relations, grade: 1.3, Hamburg University of Applied Sciences, language: English, abstract: Internationalisation is an important factor when it comes to successful and sustainable business management. This also especially applies for small and medium-sized enterprises (in the following SMEs), since internationalisation of SMEs can be a critical challenge. The success of internationalisation for SMEs is depended on many factors like the actual size of the company or already existing foreign experiences. To generate a successful access to foreign markets the choice of an internationalisation cannot be a spontaneous one. It has to be premised on a strategic plan. Hence in terms of international expand it is important for companies to balance the benefits and the risks of the environment as well as the firm-specific strengths and weaknesses and to formulate a suitable internationalisation strategy. Important factors of this strategy are the choice of a market and location and the choice of an entry mode.
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