Sneakers grew out of efforts to make more durable, more comfortable shoes-and became a major link between sports and fashion. Their sales rose with the popularity of tennis and exploded along with basketball, leading to celebrity endorsements, big-name brands, and continued technological breakthroughs. In the twenty-first century, sneakers are still evolving, along with "e;sneaker influencer"e; social media, smart tech, and other hot new trends.
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