Patrícia Dias, Alexandre Duarte

Social Brand Management in a Post Covid-19 Era (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 74
• Erscheinungstermin: 7. Juli 2023
• Englisch
• ISBN-13: 9781000953695
• Artikelnr.: 68334374

Autorenporträt

Patrícia Dias is an Assistant Professor at Universidade Católica Portuguesa and a Researcher at CECC - Research Centre for Communication and Culture and CRC-W - Católica Research Centre in Psychology, Family and Social Wellbeing.

Alexandre Duarte is an Assistant Professor at Universidade NOVA de Lisboa, an Invited Professor at Universidade Católica Portuguesa, and a Researcher at ICNOVA - Universidade Nova de Lisboa.

Inhaltsangabe

Introduction

1. The relationships between brands and consumers

2. How Covid-19 changed how consumers relate to brands

3. How brands coped successfully with Covid-19

4. Challenges and opportunities for branding after Covid-19

5. How to become a social brand

6. Conclusion