William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith

Social Communication in Advertising (eBook, PDF)

Consumption in the Mediated Marketplace

• Format: PDF

Produktbeschreibung

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 442
• Erscheinungstermin: 14. Juni 2018
• Englisch
• ISBN-13: 9781351602914
• Artikelnr.: 56842097

Autorenporträt

William Leiss is Professor Emeritus at Queen's University (Ontario) and research associate, McLaughlin Centre, University of Ottawa, Canada.

Stephen Kline is Professor Emeritus in the School of Communication at Simon Fraser University, Canada.

Sut Jhally is Professor of Communication at the University of Massachusetts and founder and Executive Director of the Media Education Foundation.

Jacqueline Botterill is an Associate Professor in Communication at Brock University where she teaches and researches in the areas of promotional and consumer culture.

Kyle Asquith is an Assistant Professor in the department of Communication, Media and Film at the University of Windsor, Canada.

Inhaltsangabe

Introduction
Part I: The Development of Modern Advertising
2. From Traditional to Industrial Society
3. Advertising in the Transition from Industrial to Consumer Society
4. Advertising and the Development of Twentieth-Century Communications
Media
5. The Development of Agencies in the Bonding of Advertising and Media
6. The Structure of Advertisements
7. Goods as Communicators and Satisfiers
Part II: Advertising at the End of the Twentieth Century
8. Ushering in the Era of Demassification
9. Late-Modern Consumer Society
10. The Mediated Marketplace
11. Mobilizing the Culturati in the Fifth Frame
Part III: Advertising in The Twenty-First-Century Digital Age
12. Internet, Social, and Mobile Mediated Marketplace
13. Twenty-First-Century Promotional and Consumer Culture
14. Issues in Social Policy